The Art and Science of Fundraising Appeals

You know you need to write great fundraising letters. But how, exactly, do you do that?

Fundraising is an art and a science, and your appeal letter needs to reflect both. You need to understand what motivates donors, how to get them to give – and get them to give more.

Inspired by some of the biggest names in the nonprofit sector (including Tom Ahern, Jeff Brooks, Penelope Burk, Roger Craver, Kay Sprinkel Grace, Simone Joyaux and Jerry Panas), this half-day program will help you understand what donors want – and why.

Participants will leave with conversation starters and actionable ideas to take back to other staff and board members.