Share the Warmth With Mast General Store

The exterior of Mast General's Asheville store.
Mast General

The Mast General Store welcomes Columbia Sportswear’s partnership for this year’s Share the Warmth campaign.

During the month of November, Mast Store is collecting gently used coats, jackets, sweaters, and blankets to share with neighbors who need them. Columbia will make their own donation of coats and jackets to be shared with our community organizations.

This is the 17th year that Mast Store has asked its guests and customers to check their closets for coats and jackets “looking” for a new home. “We’re all guilty of it,” said Ryan Robinson, Mast Store’s community relations manager. “We have a favorite jacket that we love and wear all the time, then we find a new favorite, but keep the old one, which seldom sees the outdoors. It just hangs in the closet when it could be serving someone else.”

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Might you have an “old favorite jacket” looking for a new home? Mast Store is working with local organizations that will give your old jacket new purpose as someone else’s favorite jacket.

Over the years, Mast Store has found that children and youth sizes, along with larger adult sizes (XXL and larger), are the most difficult ones to come by to meet the needs of local partners.

This is a great cause to share at meetings, on your social media accounts, and with family as colder weather is approaching. Chances are there’s at least one perfectly good jacket hanging around that has warmth to share.

Established in 1938, Columbia is a legend in the outerwear industry with a drive to “make it perfect and then make it better.” From trending styles, like the Bugaboo jacket and Performance Fishing Gear, to cutting edge technologies, like OutDry, Omni-Heat, and TurboDown, Columbia is passionate about the outdoors and makes gear and apparel to keep you outside longer. The Mast Store is pleased to have the support of Columbia to help its neighbors.

If you would like to donate, please make sure your gently-used jacket, coat, sweater, or blanket is clean and drop it off at the Mast Store in downtown Asheville. They will be off to their new homes in time to stave off winter’s chilly winds and frosty snows.