Co-sponsored by the Mountain Xpress, Tomato Jam Cafe and Skyrunner, the Jams offer homegrown social media expertise in everything from how small businesses can use Twitter to how to use Google Analytics to drive more traffic to your website.

"We want to harness local talent and expertise from people already using social media effectively right here in Asheville," said Social Media Jams organizer Jennifer Saylor, who leads community initiatives for Mountain Xpress. "These workshops are presented by local experts, for local users of all levels."

Leading the first workshop on Tuesday, February 9 is Wendy Lou Gillespie of Creative Imp Works, whose social media clients include Monkeywhale.com, TEDxAsheville and Asheville Vaudeville. Her kickoff workshop will teach small business owners how to use online tools like Twitter and Facebook to grow their business in new ways.

"It's a beginner-friendly introduction for all levels, for anyone looking for new avenues to grow their network and reach new clients," Gillespie said. "Twitter and Facebook aren't difficult, they're for all ages, and they're easy to master when you have a little help with the nuts and bolts."

Tomato Jam Cafe offers a limited food menu for the kickoff Jam, complete with dessert.

"We want to create an easygoing atmosphere for the Jams," Saylor said. "There'll be learning and networking, but there's also good food. Come out, have dinner, and learn something you need to know."

Cost per person to attend is $15 (dinner not included). An RSVP is required as there is limited seating at the cafe, and space in the workshops is first come, first served. Participants should RSVP via e-mail to [email protected].

As well as RSVP-ing, participants should bring a laptop or web-enabled device that allows them to access the Internet.

(Image provided by Social Media Jams.)

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