Big Pharma: Market Failure” explores the problem of extreme drug prices in the US and shows many of the ways that drug costs impact the public, businesses, and the overall US economy.
This documentary makes an effective business case for realizable change. It digs deep to answer key questions. How much do pharma companies really spend on research and development of truly innovative drugs? Do “free market” principles impact drug prices and help control cost? Do the normal rules of business apply to the pharma industry? How do TV ads impact consumers and doctors?
“Big Pharma: Market Failure” proposes solutions that make business sense for employers and health sense for employees. It is a compelling drama that reveals the truth of pharma cost and what we can do about it.
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