Overview
Search results, and how we interact with them, are rapidly changing. There’s so much advice out there about how to optimize for traffic from search results that it can be overwhelming. It’s difficult to know where to start, especially if you’re also focused on launching or running your business. While you should definitely learn what to do for SEO, let’s just start with what not to do. Over the years we’ve seen plenty of egregious SEO errors. Allow us to share them and save you from the same mistakes.
Key Takeaways
You will learn how to avoid shooting yourself in the foot.
Who Should Attend?
Those planning on launching or redesigning their websites or those who have already established web presences and want to ensure that their SEO ducks are in a row.
Speaker Bio
Leah Quintal is an SEO expert with over 7 years of digital marketing experience. She thrives on using data to craft marketing campaigns with measurable results, and regularly touches all aspects of marketing campaigns from strategy to execution to reporting.
Wolf Hoelscher has been a WordPress developer since he started his own business in 2008. Before then, as an editor and copywriter, he witnessed the first ill-advised attempts to stuff keywords into web copy until it was no longer legible for humans. Thankfully, we have come a long way since then, and Wolf can stick to keeping the code he writes hidden behind the scenes.
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