Storytelling is a fundamental human experience that unites people and drives stronger, deeper connections. From a marketing perspective, storytelling enables your nonprofit to uncover the emotional engine that transforms current and potential customers into true believers, and will help you engage your audience and advance your mission. In this interactive course, you will learn how to communicate compelling stories about people your nonprofit is helping and build a toolbox of resources to promote your stories for maximum effect that will not only spearhead your fundraising and advocacy efforts, but also strengthen your organization’s culture and reinforce its values. This class is taught by Marilyn Ball.
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