To grow your business, you (obviously) need to influence your customers through targeted marketing programs. However, your customers are just as likely, if not more likely, to be influenced by their favorite websites, media outlets or bloggers than they are by you directly. This is why public relations is key to business success. In this session, Krista Valiante, a PR and marketing pro who has worked with companies including Intel and Microsoft, will give you a crash course in implementing effective PR strategies to complement your marketing efforts.
Grace, Support, Love.
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