Why is satellite data worth billions of dollars to reinsurance companies? How is historical radar data used by airlines to make air travel safer? How can station data help corn growers achieve an optimal crop yield? Collider members Acclimatise and Global Science & Technology, Inc. (GST) have produced a series of success stories that demonstrate how NOAA’s National Centers for Environmental Information’s (NCEI) climate and weather data supports economic and environmental decision-making in a changing climate.
Through a series of videos, infographics, and case study reports, we demonstrate the power of communicating about climate services from the perspective of the end user. NCEI’s products and services, including in-situ, satellite and radar data, are brought to life by the stakeholders who benefit from them. Uncovering the surprisingly varied uses of NCEI’s climate and weather data, from reinsurance to retail planning, the stories give a clear sense of the value of climate services to the US economy.
Based on in-depth interviews with industry data users and a detailed review of relevant literature, the stories present uses for climate and weather data that were previously unknown to data providers. Clear evidence demonstrates the importance of free and publicly available climate and weather information to business and society.
Drawing on examples from the eight success stories completed to date, we will share examples of how well-known companies have used NCEI’s products and services to bolster their bottom line and build resilience into their business model. The presentation addresses the distinct needs of sectors, and the various types of products and services most applicable to user groups.