Market Your Brand (Part 1 of 2)

Sat, Mar 25, 2023
8:30 am - 12:30 pm
This event has already occurred.
BRCC Small Business Center
Continuing Education, 625 College Dr, Flat Rock, NC 28731, USA
free--registration required
BRCC Small Business Center

In-Person Only
No cost due to sponsor support

A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you. Marketing a brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a website, business card and social media is like only having 3 cylinders. You do not get the full power from the brand. Can the Market Your Brand Workshop help you market your company, product or service? Take this self-test. You get one point for each that fits your company. ___ Healthy Increases in Annual Sales ___ High Profit Margins  ___ Top of Search – Page 1 on Google My Business with a 4.5-5 Star Rating and High Number of Reviews ___ Branded Mobile-Friendly Website with High Traffic Numbers ___ Top Of Mind  (When people think of your business category your name pops into their mind.) ___ Branded Social Media Platform with High Number of Likes & Followers ___ Branded Content Strategy (know and use key words that attract customers) ___ Branded Collateral Material (all printed materials are current and effective i.e. business card) ___ Use Brand Pivot Point in Making Marketing Decisions ___ Have and use a Customer Database to Market the Brand ___ Market to all 3 Stages in the Customer Cycle (Prospect, 1st Time Customer and Repeat Customer) ___ Use Brand Tagline in all Online and Print Marketing Materials ___ Branded Advertising Specialties (all promotional materials are current and effective i.e. tee-shirts) ___ Branded Company Spaces (promote brand in offices, lobby, store front, hallways, bathroom, etc.) ___ Branded External and Internal Signage (use signage to promote brand and it is current) ___ Total If you have a score of less than 14, the Market Your Brand Workshop can help create a plan to better Market Your Brand.

Speaker(s): Gary Heisey, Executive Director Mission Acceleration and Vision Leadership Program

Co-Sponsor(s): Henderson County Chamber of Commerce, Brevard/Transylvania Chamber of Commerce