The 17th Annual Music Video Asheville showcases creative collaborations between musicians and filmmakers. Bands from Asheville and beyond submit their full-length music videos for a chance to win cash, a 100-album record pressing by American Vinyl Co and Donaldson Record Pressing Co, a day in the studio at Citizen Vinyl and recognition.
The annual event usually receives around 100 submissions, and approximately 30 of the best entries will be selected as finalists for viewing at the red-carpet runway awards ceremony on September 10, 2025, at Wortham Center’s Diana Wortham Theatre in downtown Asheville. The winners will be chosen by a judging panel of over 25 local and national judges. Attendees will have the chance to vote for People’s Choice.
“The film festival uses judging as an opportunity to share work with film and music industries in other parts of the country,” says MVA founder Jenny Greer Fares. “We’ve worked hard over the years to focus on the art form of putting visuals to music, storytelling, cinematography, etc… as opposed to hosting a popularity contest. We work as a team to get diverse judges from all over, who are experts in the music and film industries. The People’s Choice is a crowd favorite award and is the exception. Audience members text their favorite video selection at the event, and this usually is a locally loved act who deserves recognition, like Andrew Scotchie’s video “Love is Enough” in 2024.”
“This event was invented by musicians, and the filmmakers are the ones submitting the films and helping bring the artistic visions to life,” says Fares. “Filmmaking is very collaborative and so is music making. We want to celebrate those collaborations and Asheville’s culture.”
Presented by Fred Andersen Subaru, Produced by Sound Mind Design and I AM AVL