ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

ASAP’s Local Food Guide, the annual free publication for finding local food and farms, is updated for the 2024–25 season. This definitive resource lists hundreds of Appalachian GrownTM certified farms, farmers markets, restaurants, groceries, artisan producers, and more throughout Western North Carolina and surrounding counties in Virginia, Tennessee, Georgia, and South Carolina. A digital version of the print Guide may be viewed at asapconnections.org/guide.

In addition to listing content, the 2024–25 edition features stories that highlight the variety of farming across the region. Delia Jovel Dubón of Tierra Fértil Coop (pictured on the cover) talks about creating a sense of belonging for the Hispanic immigrant community in Henderson County. Lyric and Noah East of Wild East Farm in McDowell County detail the journey through their first full year of farming and how they’ve arrived at “a rough draft that’s working.” Kaci Nidiffer of The Liar’s Table in Avery County shares how scaling up and opening several retail spaces have created stronger connections with customers and community. Rounding out the issue are recipes from farmers at Two Trees Farm (Sustainabillies), Lee’s One Fortune Farm, Two Stones Farm + Mill, Carringer Farms, and Terra Lingua Growers.

“The Local Food Guide is such a beautiful way to share the stories of this place,” said Sarah Hart, ASAP’s Communications and Engagement Director. “To emphasize that sense of place, listings in this year’s Guide are organized into nine subregions with a short intro on what makes local farms in each area unique.”

Look for the Guide at farmers markets, visitors centers, libraries, groceries, restaurants, and other partner businesses throughout the region. Copies of the Guide are also available to pick up in the lobby of ASAP’s office in Asheville at 306 W. Haywood St., Tuesday to Thursday, 9 a.m. to 5 p.m. Contact ASAP if you need help locating a copy in your area or if you are interested in distributing Guides at your business.

In addition to the print Guide, ASAP maintains the online Local Food Guide at appalachiangrown.org. This database, with more than 1,400 listings, is updated throughout the year and is searchable by products, location, activities, and more.

Funding for the Local Food Guide was made possible in part by the U.S. Department of Agriculture (USDA) through the Agricultural Marketing Service, National Institute of Food and Agriculture’s Beginning Farmer Rancher Development Program, Gus Schumacher Nutrition Incentive Program, and Southern Sustainable Agriculture Research and Education program. Support was also provided by Dogwood Health Trust, the Community Foundation of Western North Carolina, and Asheville Regional Airport.

ASAP’s Local Food Guide, the annual free publication for finding local food and farms, is updated for the 2024–25 season. This definitive resource lists hundreds of Appalachian GrownTM certified farms, farmers markets, restaurants, groceries, artisan producers, and more throughout Western North Carolina and surrounding counties in Virginia, Tennessee, Georgia, and South Carolina. A digital version of the print Guide may be viewed at asapconnections.org/guide.

In addition to listing content, the 2024–25 edition features stories that highlight the variety of farming across the region. Delia Jovel Dubón of Tierra Fértil Coop (pictured on the cover) talks about creating a sense of belonging for the Hispanic immigrant community in Henderson County. Lyric and Noah East of Wild East Farm in McDowell County detail the journey through their first full year of farming and how they’ve arrived at “a rough draft that’s working.” Kaci Nidiffer of The Liar’s Table in Avery County shares how scaling up and opening several retail spaces have created stronger connections with customers and community. Rounding out the issue are recipes from farmers at Two Trees Farm (Sustainabillies), Lee’s One Fortune Farm, Two Stones Farm + Mill, Carringer Farms, and Terra Lingua Growers.

“The Local Food Guide is such a beautiful way to share the stories of this place,” said Sarah Hart, ASAP’s Communications and Engagement Director. “To emphasize that sense of place, listings in this year’s Guide are organized into nine subregions with a short intro on what makes local farms in each area unique.”

Look for the Guide at farmers markets, visitors centers, libraries, groceries, restaurants, and other partner businesses throughout the region. Copies of the Guide are also available to pick up in the lobby of ASAP’s office in Asheville at 306 W. Haywood St., Tuesday to Thursday, 9 a.m. to 5 p.m. Contact ASAP if you need help locating a copy in your area or if you are interested in distributing Guides at your business.

In addition to the print Guide, ASAP maintains the online Local Food Guide at appalachiangrown.org. This database, with more than 1,400 listings, is updated throughout the year and is searchable by products, location, activities, and more.

Funding for the Local Food Guide was made possible in part by the U.S. Department of Agriculture (USDA) through the Agricultural Marketing Service, National Institute of Food and Agriculture’s Beginning Farmer Rancher Development Program, Gus Schumacher Nutrition Incentive Program, and Southern Sustainable Agriculture Research and Education program. Support was also provided by Dogwood Health Trust, the Community Foundation of Western North Carolina, and Asheville Regional Airport.

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.