On Land Trust Day – this year Saturday, June 1 – local businesses pledge to donate a portion of sales to support Southern Appalachian Highlands Conservancy’s ongoing land and water conservation efforts.

Land Trust Day coincides with National Trails Day and is celebrated each year on the first Saturday of June to recognize the accomplishments of land trusts in our region. Southern Appalachian Highlands Conservancy works with partners in the U.S. Forest Service and national park system to protect land for public enjoyment along the Appalachian National Scenic Trail, the Overmountain Victory National Historic Trail, the Mountains-to-Sea Trail, trails accessible off the Blue Ridge Parkway, and many more. We preserve large viewsheds enjoyed by visitors to public lands and trails in the mountains of NC and TN, as well as local farms that support the farm-to-table sector of our regional economy. Land Trust Day is an opportunity for local businesses to recognize the impact of land trusts like SAHC on our state and local economies, and to ‘give back’ by supporting ongoing conservation of natural resources – a major economic engine for WNC and East TN.

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Kudzu Brands is excited to announce the finalists for our 2024 $10K Brand Giveaway. They include Appalachian Wildlife Refuge, Katherine Alexander Fine Jewelry, Silver Moon Custom Art & Photography, Stecoah Valley Cultural Arts Center, Western Carolina Medical Society, and WNC GEMS. Asheville’s top branding agency for growing businesses encourages community members to vote once daily for their favorite minority-owned business or non-profit organization from now until 11:59 pm on Friday, June 14.

Finalists must use their social media platforms to garner votes from the public. The WNC minority-owned business or non-profit organization with the most votes by June 14th will win a full branding package, including brand story development, logo design, and marketing collateral creation. 

The contest timeline, rules, details, and updates are on Kudzu’s website, Instagram, Facebook, and LinkedIn. The link to vote can be found on the agency’s website and all social platforms.

Kudzu Brands has extensive experience helping businesses and non-profit organizations grow into memorable, profitable, and sustainable brands. Our full suite of brand and marketing services uses a proven and effective process that makes supporting you easy and impactful.

Join us at the Reuter Family YMCA for a demo of the upcoming Silver and Strong class that will be all about strength training for seniors!

This event is free and open to everyone.

Kudzu Brands is excited to announce the finalists for our 2024 $10K Brand Giveaway. They include Appalachian Wildlife Refuge, Katherine Alexander Fine Jewelry, Silver Moon Custom Art & Photography, Stecoah Valley Cultural Arts Center, Western Carolina Medical Society, and WNC GEMS. Asheville’s top branding agency for growing businesses encourages community members to vote once daily for their favorite minority-owned business or non-profit organization from now until 11:59 pm on Friday, June 14.

Finalists must use their social media platforms to garner votes from the public. The WNC minority-owned business or non-profit organization with the most votes by June 14th will win a full branding package, including brand story development, logo design, and marketing collateral creation. 

The contest timeline, rules, details, and updates are on Kudzu’s website, Instagram, Facebook, and LinkedIn. The link to vote can be found on the agency’s website and all social platforms.

Kudzu Brands has extensive experience helping businesses and non-profit organizations grow into memorable, profitable, and sustainable brands. Our full suite of brand and marketing services uses a proven and effective process that makes supporting you easy and impactful.

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Kudzu Brands is excited to announce the finalists for our 2024 $10K Brand Giveaway. They include Appalachian Wildlife Refuge, Katherine Alexander Fine Jewelry, Silver Moon Custom Art & Photography, Stecoah Valley Cultural Arts Center, Western Carolina Medical Society, and WNC GEMS. Asheville’s top branding agency for growing businesses encourages community members to vote once daily for their favorite minority-owned business or non-profit organization from now until 11:59 pm on Friday, June 14.

Finalists must use their social media platforms to garner votes from the public. The WNC minority-owned business or non-profit organization with the most votes by June 14th will win a full branding package, including brand story development, logo design, and marketing collateral creation. 

The contest timeline, rules, details, and updates are on Kudzu’s website, Instagram, Facebook, and LinkedIn. The link to vote can be found on the agency’s website and all social platforms.

Kudzu Brands has extensive experience helping businesses and non-profit organizations grow into memorable, profitable, and sustainable brands. Our full suite of brand and marketing services uses a proven and effective process that makes supporting you easy and impactful.