Upcoming events and things to do in Asheville, NC. Below is a list of events for festivals, concerts, art exhibitions, group meetups and more.

Interested in adding an event to our calendar? Please click the green “Post Your Event” button below.

Friday, May 10, 2024
Take Your Momma to the Greenhouse
May 10 @ 9:00 am – 6:00 pm
Ross Farm Nursery and Greenhouses
25% off all plants, Mother’s Day BANANZA! 🌷🥳 Come celebrate your momma at Ross Farm in our beautiful greenhouses on…
-Friday, May 10th from 9-6 pm
-Saturday, May 11th from 9-6 pm
All orders $100+ at the farm get a free, hanging, ceramic, moon-phase pot! Treat yourself, AND momma, to the gift of plant beauty this Mother’s Day!
Saturday, May 11, 2024
Mother Runner’s Day Sale
May 11 all-day
Jus' Running

Mother Runner’s Day Sale 25% off

Jump Off Rock Half Marathon + 10K
May 11 @ 7:30 am – 12:00 pm
Jump Off Rock

Discover the beauty of the 4th annual Jump off Rock Half Marathon & 10k presented by Hunter Subaru and UNC Health Pardee, an endurance running event unlike any other! Experience the thrill of one of the most scenic and fastest half marathon races in the south, running “downhill to downtown.” The Half has garnered a reputation as the most breathtaking and picturesque downhill half marathon in the Southeast, and it’s no wonder why!

Starting at Jump off Rock, a national landmark and the highest peak of the Town of Laurel Park, endurance runners will be captivated by the stunning views of the Blue Ridge Mountains and the colorful blooms and blossoms of spring. Then, continue on the gently downhill and picturesque 13.1 mile route that leads straight to the heart of downtown Hendersonville at Main Street.

The 10k race is fast and fun, commencing at the base of the Town of Laurel Park at the Hendersonville Family YMCA. Runners can join in with the half marathoners along the route and enjoy the beauty of the Town of Hendersonville that surrounds them. The 10k route is moderately flat and has a couple of gentle rollers throughout.

Finish line festivities await all participants at the same location in Historic Downtown Hendersonville on Main Street, creating a vibrant atmosphere of celebration and camaraderie!

Don’t miss your chance to experience the inspiring beauty of the Jump off Rock Half Marathon & 10k, an event that promises to inspire and captivate you like no other!

EXCITING NEWS: Both races are now USATF Sanctioned AND Certified!

Take Your Momma to the Greenhouse
May 11 @ 9:00 am – 6:00 pm
Ross Farm Nursery and Greenhouses
25% off all plants, Mother’s Day BANANZA! 🌷🥳 Come celebrate your momma at Ross Farm in our beautiful greenhouses on…
-Friday, May 10th from 9-6 pm
-Saturday, May 11th from 9-6 pm
All orders $100+ at the farm get a free, hanging, ceramic, moon-phase pot! Treat yourself, AND momma, to the gift of plant beauty this Mother’s Day!
Mother’s Day Market
May 11 @ 10:00 am – 4:00 pm
Historic Johnson Farm

Historic Johnson Farm will host the fourth annual Mother’s Day Market on Saturday, May 11th from 10 AM-4 PM, rain or shine. This outdoor craft fair will showcase over 25 local vendors. A diverse array of crafts will be available, including jewelry, ceramics, leather items, wooden décor, baked goods and more.

The event will take place outdoors at the farm. Hot dogs (donated by Hot Dog World), chips, and drinks will be available for purchase to support the farm’s operating fund. Stop by the farm table to purchase a plant from the Johnson Farm gardeners or a farm logo item like a mug or magnet. The Heritage Weavers & Fiber Artists will have their gift shop open with plenty of fiber gifts for purchase. In addition to the numerous crafters, the historic farmhouse will be open for self-guided tours including the Johnson’s 1924 Model T that was recently returned to the farm.

Parking will be available across the street at Rugby Middle School, and volunteers from the Sheriff’s Office will help visitors cross the street. Handicapped parking is available at the farm.

Historic Johnson Farm is located at 3346 Haywood Road, Hendersonville, NC 28791. It features 15 acres of forest, fields, and streams, 10 historic structures, animals and picnic tables. The farm was a gift to schoolchildren and the community by the late Vernon and Leander Johnson.

For more information, call 828-891-6585 or visit www.historicjohnsonfarm.org or
www.facebook.com/HistoricJohnsonFarm/.

Mother’s Day Tea Party
May 11 @ 2:00 pm – 4:00 pm
The Omni Grove Park Inn

Whether you’re a daughter expressing gratitude, a partner recognizing the mother of your children, or a friend honoring the matriarchs in your life, our Mother’s Day Tea Party is the perfect way to say thank you. Our Mother’s Day Tea Party is a lavish affair designed to pamper and honor the special women in your life.

Picture you and your loved ones welcomed by the soft melodies of local live music. Savor the moment as you indulge in a delectable selection of hors d’oeuvres from delicate finger sandwiches to decadent pastries, expertly crafted to elevate your culinary experience. But the magic doesn’t stop there—tap into your internal artist and create pressed flower lanterns and personalized friendship bracelets to take home and savor the memories.

Join us in raising a teacup and purchase your ticket for this enchanting event, where we invite you to revel in the beauty of connection and create timeless memories that will be cherished for years to come.

*Tickets are non-refundable. Parking, accommodations and other amenities are not included with tickets purchased on Eventbrite. Cash bar will be available.

Looking for overnight accommodations? Click here to book the Mother’s Day Made Easy Package which includes accommodations, parking, admission to the Mother’s Day Tea Party, sparkling wine amenity, and late check out.

Sunday, May 12, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 12 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Mother Runner’s Day Sale
May 12 all-day
Jus' Running

Mother Runner’s Day Sale 25% off

Mother’s Day Spring Birding
May 12 @ 8:00 am – 11:00 am
Hickory Nut Gap Farm

Explore the Farm and surrounding forest with birder Clifton Avery of Venture Birding Tours(@bigbaldbirder on IG) to spot the various species of birds that can be found in WNC!
Edge habitat birding, learn how planned grazing benefits the local avian population.
We will be hiking in uneven and sometimes steep terrain, so please wear sturdy shoes and be dressed for the weather.
Learn about our Holistic Land Management from Farm Director Virginia, and how this practice works in tandem with the local flora and fauna.
Spotted on the farm by our farm crew, staff & neighbors: bluebirds, a rainbow of finches, downy & hairy woodpeckers, vultures, cardinals, wood doves, robins, red-shouldered hawks, northern goshawks, swifts, egrets, blue herons, hermit thrush, golden-winged warblers and this last year we’ve had a resident Bald Eagle!
Attendees will break for an included biscuit brunch* from butcher Brian’s kitchen, as birding is hungry work. When attending classes, you will receive a 5% discount in the Farm Store & Butchery!
A portion of the proceeds for this event support our activities as a Savory Hub, and further the reach of regenerative agriculture.

Mother’s Day Native Plant Swap and Sale
May 12 @ 9:00 am – 2:00 pm
39 Courtland Ave #39, Asheville, NC 28801, USA

 

Parking: On the street, or at the North Star Academy corner of Montford & Courtland

On May 12, we’ll hold our annual Native Plant Swap at Charlotte Caplan’s house on Courtland Avenue, in the Montford neighborhood of Asheville. This is our main fundraiser for the year, so come out to have fun choosing plants for your garden and support BRNN.

Our emphasis is on plants that are native to the Southern Appalachians. We’ll have foamflower, wild ginger, bloodroot, green and gold, bee-balm, mountain mint, joe-pye weed, sweetshrub, pawpaw, and many others. But we’ll accept non-natives too, even houseplants and vegetable starts, as long as they are not considered invasive in NC – see list on https://www.inaturalist.org/guides/2455 . Just a note—vegetable starts can only be swapped for vegetable starts.

No pots? Just save plastic containers from the recycling bin. Medium-sized yoghurt, cottage cheese, and sour cream pots are ideal. Poke a few holes in the bottom and voila! You can cut up a pot up to make labels, too.

No plants to contribute? No problem. We’ll have a large stock for sale at a modest $4 each.

QUESTIONS? Contact Charlotte at [email protected]

 

Mother’s Day Tea Party
May 12 @ 3:00 pm – 5:00 pm
Asheville Art Museum

Tabletops of 2–6 only

This afternoon tea party features local indulgences from Asheville Tea Company, as well as fresh tea sandwiches, scones, fruit, and house-made pastries.

The afternoon also includes the opportunity to design and create your own Fascinator Hat and take a stroll through the galleries. Limited seating remains, so reserve your spot before it’s too late!

Monday, May 13, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 13 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Tuesday, May 14, 2024
Memorial Day Weekend Outdoor Adventures
May 14 all-day
Nantahala Outdoor Center
Adult Mental Health Series: Navigating Depression
May 14 @ 1:00 pm
Enka-Candler Library

Want to learn more about managing depression and nervous energy? Got questions about medications or  emotional implications of chronic illness? Join Vaya Health’s Geriatric and Adult Mental Health Specialty team for a series of classes at the Enka-Candler and Leicester Libraries

Classes are free to attend, but registration is required. Please visit the Vaya Health calendar to register. Everyone is welcome.

Depression is common in older adults and often overlooked or misdiagnosed. This course explores risk factors, symptoms, and treatment options. Care providers receive tips on how to support others experiencing depression.

Wednesday, May 15, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 15 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Memorial Day Weekend Outdoor Adventures
May 15 all-day
Nantahala Outdoor Center
Thursday, May 16, 2024
Memorial Day Weekend Outdoor Adventures
May 16 all-day
Nantahala Outdoor Center
8 Week Series A Matter of Balance: Managing Concerns About Falls
May 16 @ 1:00 pm – 3:00 pm
Pack Memorial Library

A Matter of Balance: Managing Concerns About Falls

Many older adults experience concerns about falling and restrict their activities. A Matter of Balance is an award-winning program designed to manage falls and increase activity levels.This program emphasizes practical strategies to manage falls.

You Will Learn To:
· view falls as controllable
· set goals for increasing activity
· make changes to reduce fall risks at home
· exercise to increase strength and balance

Who Should Attend?
· anyone concerned about falls
· anyone interested in improving balance, flexibility and strength
· anyone who has fallen in the past
· anyone who has restricted activities because of falling concerns

Classes are held once a week for 8 weeks for 2 hours each. Participants are expected to attend the entire series. Registration is required and will be limited.

This class will be facilitated by Heather Bauer, master trainer. The series is sponsored by the Land of Sky Area Agency on Aging.

Adult Mental Health Series: Anxiety: Managing Nervous Energy
May 16 @ 1:00 pm
Leicester Library

Want to learn more about managing depression and nervous energy? Got questions about medications or  emotional implications of chronic illness? Join Vaya Health’s Geriatric and Adult Mental Health Specialty team for a series of classes at the Enka-Candler and Leicester Libraries

Classes are free to attend, but registration is required. Please visit the Vaya Health calendar to register. Everyone is welcome.

May 16 at 1 p.m. at the Leicester Library

A growing number of individuals report experiencing anxiety symptoms in recent years. This course examines anxiety as it disproportionately affects the aging population. Tradition and alternative treatments will be the focus of symptom management.

Friday, May 17, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 17 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Memorial Day Weekend Outdoor Adventures
May 17 all-day
Nantahala Outdoor Center
Saturday, May 18, 2024
Basic to Advanced Echocardiography: From the Blue Ridge Mountains of Asheville
May 18 all-day
The Omni Grove Park Inn

We will then discuss a broad range of disease states for which echocardiography is useful, including ischemic heart disease, valvular heart disease, pericardial disease, and cardiomyopathies. The presentations will include basic concepts as well as advanced techniques including 3-D imaging and strain imaging. Throughout the course many cases will be presented.

Unique Features:
– Faculty members are clinical sonographers and echocardiologists
– Easy access to faculty members during the entire conference
– Afternoon on pediatric/adult congenital echocardiography
– Presentations involving multimodality imaging

Date and Time: On Wednesday May 15, 2024 at 7:00 am to Saturday May 18, 2024 at 5:00 pm

Memorial Day Weekend Outdoor Adventures
May 18 all-day
Nantahala Outdoor Center
Sunday, May 19, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 19 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Memorial Day Weekend Outdoor Adventures
May 19 all-day
Nantahala Outdoor Center
Monday, May 20, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 20 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Memorial Day Weekend Outdoor Adventures
May 20 all-day
Nantahala Outdoor Center
CooperRiis Mental Health Awareness Day
May 20 @ 9:30 am
CooperRiis
 Asheville’s Mayor Esther E. Manheimer, proudly announces the designation of May 20th, 2024, as CooperRiis Mental Health Awareness Day. This proclamation coincides with Mental Health Awareness Month and underscores the City’s commitment to promoting mental health advocacy and destigmatization within the community.
To commemorate this significant declaration, CooperRiis Healing Community will host a special event on May 20th, at 9:30 am. The event will take place at CooperRiis at Asheville’s courtyard, located at 85 Zillicoa St in Asheville, NC. Asheville Community Members, mental health professionals, journalists, television reporters, and media broadcasters, are invited to attend and take part in the activities.
The event will feature representatives of CooperRiis, including its founders Don Cooper and Lisbeth Riis Cooper, as well as its Chief Clinical Officer, Johnie Featherston , President & CEO, Eric A. Levine, and Chief Program Officer, Lisa Schactman. These individuals will share mental health insights and innovations as well as discuss CooperRiis’s holistic and person-centered approach to recovery.
Tuesday, May 21, 2024
Memorial Day Weekend Outdoor Adventures
May 21 all-day
Nantahala Outdoor Center
Wednesday, May 22, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
May 22 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.