ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Saturday, June 15.  June Jamboree in the Highlands of Roan. Enjoy your choice from SEVEN guided hikes and outings in the stunning Highlands of Roan, then join us for an afternoon social at SAHC’s Elk Hollow Preserve. All outings are FREE, but space may be limited and pre-registration is required. We invite you to enjoy a day of free, guided outings in the iconic Roan landscape. Enjoy blooming rhododendron and gorgeous views as we celebrate the conservation of these globally important ecosystems. We offer a variety of outings for different ages, interests, and ability levels — from challenging treks to relaxing yoga or a simple stroll to a waterfall. Below are brief descriptions of each hike. Follow the links provided to view the full description and register for the hike. These guided outings are all free, but pre-registration is required, and space may be limited. What to Bring: Water bottle, sturdy footwear, gear/clothing relevant for your specific outing, and a bag to carry personal items. Weather in the Roan can change quickly, so you may want to bring sunscreen, a rain jacket, and multiple layers. Most hikes will have an opportunity to stop for lunch along the way — please plan to bring your own lunch. Click here if you would like to make an optional donation. Thanks! Roll n’ Stroll Time: 10:30 am Leaders: Where: SAHC’s Bird House, Jerry’s Creek Road, Newland, NC Distance: 0.5 miles Difficulty: Easy (1/10) Cost: FREE, pre-registration is REQUIRED Description: Please join this year’s Roll n’ Stroll, at a different location! Due to the Roan Mountain Rhododendron Garden being closed due to construction, this year we are inviting folks to come enjoy the fresh air at our Bird House. Located high in the Roan Highlands this spectacular location offers something for the whole family, participants can hike deep into the woods or watch birds flying from their rocking chair on the porch. Pack a lunch or bring a frisbee to this awesome spot and enjoy the Roan from above. Participants on this hike will meet at Elk Hollow Preserve and carpool to the Bird House. The driveway to the Bird House requires vehicles to have 4-wheel or all-wheel drive. After the Roll n’ Stroll participants are encouraged to join us for our Drop-in Social at our Elk Hollow Preserve, at noon, located just 10 minutes down the road. Click HERE for Full Description and Registration Elk Hollow Falls with Pathways to Parks Time: 10:00 am Leaders: Larry Pender & Tanya Marie of Pathways to Parks Where: Elk Hollow Preserve, 3535 Roaring Creek Road, Newland, NC Distance: 1.5 miles Difficulty: Moderate (5/10) Cost: FREE, pre-registration is REQUIRED Please join our friends at Pathways to Parks for this classic hike to visit Elk Hollow Falls. Hikers will enjoy our Evertt Bowman Memorial Trail which will take you through golden-winged warbler habitat, deep forests, and scenic vistas, and leave you sitting next to the crystal clear waters of Elk Hollow Branch, permanently protected for your enjoyment. After the hike, I hope you will join us back at the start of the trail for our June Jamboree Drop-in Social! This hike will be led by our partners at Pathways to Parks whose vision is to motivate Americans of color to get outdoors and enjoy the benefits of nature in our national, state, and local parks and to help make it easy and accessible for them to do so! Click HERE for Full Description and Registration Birding at The Bird House Time: 8:00 am Leaders: TBD Where: SAHC’s Bird House, Jerry’s Creek Road, Newland, NC Distance: 2 miles Difficulty: Moderate (3/10) Cost: FREE, pre-registration is REQUIRED If you like bird watching you won’t want to miss the opportunity to spot neo-tropical songbirds from the comfort of a rocking chair surrounded by beautiful mountains. Our famous Bird House is located at 4,500ft in elevation, surrounded by early successional habitat and thousands of acres of protected land. Please join us along with professional ornithologists as we search for migratory warblers, year-round avian residents, and raptors soaring overhead. This event starts early so we are offering participants the opportunity to camp out at this location the night before and add stargazing to boot. We hope all birders will stick around and join us at Elk Hollow Preserve, just 10 minutes down the road, at noon, for our Drop-in Social to celebrate our conservation success in the Highlands of Roan! Click HERE for Full Description and Registration Pine Knob Hike Time: 9:30 am Leaders: Park & Katie Greer Where: South Yellow Mountain Preserve, Spruce Pine, NC Distance: 3 miles Difficulty: Moderate (6/10) Cost: FREE, pre-registration is REQUIRED Come and join us to be among the first people to step foot on the newly protected South Yellow Mountain Preserve. You might have heard about this property in the news lately. We’ve recently acquired this 7,500-acre preserve and we’re thrilled to share it with you. Our preserve manager, Park Greer, has gotten know every corner of this property and he has chosen this hike especially for the June Jamboree event. This hike offers magnificent waterfalls, breathtaking views, and vast expanses of protected land. Don’t miss out on this opportunity to explore conservations at its finest! We hope participants will join us after the hike at our neighboring Elk Hollow Preserve, just 20 minutes down the road, at noon, for our Drop-in Social to celebrate our conservation success in the Highlands of Roan! Click HERE for Full Description and Registration Challenge Hike: Roaring Creek to Big Yellow Loop Time: 9:00 am Leader: Travis Bordley Where: Yellow Mountain Gap Trailhead, Roaring Creek Road, Newland, NC Distance: 5 miles Distance: Difficult (9/10), long steep inclines and unmarked trails Cost: FREE, pre-registration is REQUIRED The 2024 June Jamboree Challenge Hike promises an adventurous blend of experiences for all participants. Brace yourself for mountain ascents, Appalachian Trail traverses, panoramic views from hidden balds, and exploration of lesser-known SAHC preserves, all intertwined with a bit of bushwhacking. Setting off from the Yellow Mountain Gap Trailhead at the terminus of Roaring Creek Road, this rugged trek will follow the ridgeline along the AT to Little Hump, continue to Big Yellow Mountain, and culminate with a descent through SAHC-protected wilderness. Expect a demanding journey, requiring endurance for long distances and comfort with off-trail navigation across steep terrain. Afterward, we invite all hikers to gather at Elk Hollow Preserve, conveniently located nearby, for our Drop-in Social, starting at noon or whenever we wrap up. Let’s come together to toast to our conservation triumphs in the majestic Highlands of Roan! Click HERE for Full Description and Registration Big Yellow Mountain Hike Time: 9:30 am Leaders: Jay Leutze Where: 45 Birchfield Creek, Newland, NC 28657 Distance: 2 miles Distance: Moderate (6/10), some steep inclines Cost: FREE, pre-registration is REQUIRED Embark on a journey with Jay Leutze, an esteemed author, Senior Advisor to SAHC’s Board of Trustees, and a proud resident of Big Yellow. Together, we’ll explore a hidden gem nestled within the Roan Highlands. Jay will lead a brief yet invigorating hike, offering panoramic views of the Roan while regaling us with tales of the land. Following our adventure, we invite all participants to join us at Elk Hollow Preserve, a quick 20-minute drive away, for our Drop-in Social at noon. Let’s come together to revel in the conservation victories of the Highlands of Roan! Click HERE for Full Description and Registration Elk Hollow Yoga Time: 10:30 am Leaders: Lillah Schwartz Where: Elk Hollow Preserve, 3535 Roaring Creek Road, Newland, NC Distance: 0.5 miles Distance: Moderate (4/10) Cost: FREE, pre-registration is REQUIRED We are delighted to share the exciting news that Lillah Schwartz, a highly regarded yoga instructor, author, and mentor hailing from Asheville, NC, will be joining us for this year’s June Jamboree. Lillah will lead a nature-based yoga class at our Elk Hollow Preserve, where she will tailor the session to the group and the serene surroundings of the Roan Highlands. We are honored to have her expertise enhance our event. Following the yoga session, all are welcome to unwind by Elk Hollow Falls or join us at our Drop-in Social, commencing at noon. Click HERE for Full Description and Registration Drop-in Social!! We will hold a drop-in social at our Elk Hollow Preserve in the afternoon after morning hikes conclude. We invite everyone to join us in celebrating friends, family, and shared hike experiences while learning about SAHC’s recent land protection news. Drinks and light refreshments will be provided, so please RSVP so we have enough for everyone! We look forward to seeing you and hope you all join us in celebrating 50 years of conservation success in the Highlands of Roan! Click HERE for Full Description and Registration

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.