Upcoming events and things to do in Asheville, NC. Below is a list of events for festivals, concerts, art exhibitions, group meetups and more.

Interested in adding an event to our calendar? Please click the green “Post Your Event” button below.

Friday, September 5, 2025
19th Annual Mountain Song Festival
Sep 5 @ 3:00 pm
Brevard Music Center

Mountain Song Productions presents the 19th Annual Mountain Song Festival.

Benefitting the Cindy Platt Boys & Girls Club of Transylvania County. 

Friday:

3:00 • Gates Open
5:30-6:30 • Steep Canyon Rangers
7:00-8:00 • Shannon Whitworth & Woody Platt
8:30-10:00 • Marty Stuart & His Fabulous Superlatives

Saturday:

12:00 • Gates Open
2:00-3:00 • Pretty Little Goat
3:30-4:30 • East Nash Grass
5:00-6:00 • Darrell Scott
6:30-7:30 • Peter Rowan
8:00-9:30 • Steep Canyon Rangers

Live Music at All Day Darling
Sep 5 @ 6:00 pm – 9:00 pm
All Day Darling

All Day Darling, the all-day eatery in Asheville’s historic Montford neighborhood, invites the community to enjoy live music from local musicians every Friday and Saturday from 6-9pm on their patio. Guests are encouraged to come for dinner, drinks and good vibes as local musicians set the tone for the weekend.

Upcoming performance schedule:
Friday, August 29 – Leo Johnson (jazz trio)
Saturday, August 30 – Brent Riddle
Friday, September 5 – Leo Johnson (jazz trio)
Saturday, September 6 – Ryan Furstenberg
Friday, September 12 – Dinah’s Daydream (jazz trio)
Saturday, September 13 – Adam Rose (jazz trio)
Friday, September 19 – Leo Johnson (jazz trio)
Friday, September 26 – Dinah’s Daydream (jazz trio)
Saturday, September 27 – Adam Rose (jazz trio)

The rotating dinner menu features crave‑worthy offerings like the Thunderbird fried‑chicken sandwich with Harissa aioli and fermented vegetables, the Darling Burger with chop‑shop beef and house aioli, hearty salads and bowls, and seasonal specials – all served in a warm and laid‑back atmosphere.

Admission is free – no tickets or reservations required to enjoy Asheville’s live‑music scene alongside thoughtful, market‑driven fare.

Briar Branch Concert
Sep 5 @ 7:30 pm
Black Mountain Center for the Arts

Briar Branch Concert

Friday, September 5th • 7:30pm

BRIAR BRANCH is a homegrown, hometown string band. Long time Black Mountain residents, Julia Weatherford and Pearl Shirley, mother and daughter, have been singing and playing together since the 1980s. Expect to hear mountain music with sweet vocal harmonies, toe-tapping banjo songs, and hard driving Old Time fiddle tunes. Feel the pull of sweet sad ballads with rich cello accompaniment.

King Lear
Sep 5 @ 7:30 pm
Montford Park Players

King Lear is a tragic tale of a king who divides his kingdom between his daughters, sparking betrayal, madness, and ruin. As Lear grapples with his decisions, he is betrayed by two of his daughters, while the loyalty of his youngest, Cordelia, leads to heartbreak and tragedy. Shows are Friday, Saturday, and Sunday at 7:30 each night by the Montford Park Players. And always FREE! No Sunday performances for the last weekend of each show.

Katie Pruitt
Sep 5 @ 8:00 pm
Diana Wortham Theatre

MaxxMusic presents: KATIE PRUITT – The Time Wasn’t Wasted Tour

With opener Jess Nolan.

Fri, Sept 5 • 8 pm

Katie Pruitt is living proof of music’s power to transform the way we experience the world. Soon after the arrival of her acclaimed debut Expectations—a 2020 LP on which she documented her journey in growing up queer in the Christian South—the Georgia-bred singer/songwriter/guitarist heard from countless listeners that her songs had impacted their lives on an elemental level. “A lot of people told me how the record helped them navigate their relationships with family—I even had some parents tell me that it helped them understand their children better,” she recalls. With her sophomore album Mantras, the Nashville-based musician now looks inward to explore such matters as gender identity, self-compassion or the lack thereof, and the struggle for peace in times of chaos and uncertainty—ultimately arriving at a body of work that speaks to the strength in undoing harmful self-beliefs and fully living your truth.

 

KATIE PRUITT – The Time Wasn’t Wasted Tour
Sep 5 @ 8:00 pm
Wortham Center for the Performing Arts

With opener Jess Nolan.

Fri, Sept 5 • 8 pm

Katie Pruitt is living proof of music’s power to transform the way we experience the world. Soon after the arrival of her acclaimed debut Expectations—a 2020 LP on which she documented her journey in growing up queer in the Christian South—the Georgia-bred singer/songwriter/guitarist heard from countless listeners that her songs had impacted their lives on an elemental level. “A lot of people told me how the record helped them navigate their relationships with family—I even had some parents tell me that it helped them understand their children better,” she recalls. With her sophomore album Mantras, the Nashville-based musician now looks inward to explore such matters as gender identity, self-compassion or the lack thereof, and the struggle for peace in times of chaos and uncertainty—ultimately arriving at a body of work that speaks to the strength in undoing harmful self-beliefs and fully living your truth.

The Fritz feat. Jonathan Lloyd & Rebekah Todd
Sep 5 @ 9:00 pm
Third Room

WHERE: Third Room
WHEN: Friday September 5, 2025
DOORS: 8pm SHOW: 9pm
GENRE: psychedelic funk / jam
TICKETS: $25 adv. / $30 d.o.s.

PURCHASE: https://tixr.com/e/150860


The Fritz presents: Fritz Side of the Moon:

Asheville-based funk band The Fritz brings their unique blend of groove-heavy originals and psychedelic rock energy to the stage with Fritz Side of the Moon — a full performance of Pink Floyd’s legendary Dark Side of the Moon album.

The night kicks off with a set of original tunes, showcasing the band’s signature mix of funk, soul, and improvisation. Then, they dive into Dark Side in its entirety, reinterpreted through The Fritz’s creative lens and paired with a psychedelic visual experience at Third Room in Asheville, NC on September 5th 9pm.

The Fritz is a soul-driven psychedelic funk band hailing from Asheville, NC.
The group’s aggressive approach to funk, soul, and rock creates a sound that is uniquely their own. Their high-energy, danceable songs provide a platform for each member to shine. With powerful vocals, climactic solos, and tight grooves, The Fritz has built a devoted following and is captivating audiences everywhere.

 

Saturday, September 6, 2025
Agatha Christie’s Murder on the Orient Express
Sep 6 all-day
Flat Rock Playhouse

September 5 – 28

Whodunit? Detective Poirot is determined to find out in Agatha Christie’s thrilling murder mystery. Passengers aboard the opulent Orient Express awake to frightful news: Overnight, the American business mogul among them was stabbed to death behind locked doors. Thankfully, debonair detective Hercule Poirot is on the train and on the case and suddenly every passenger becomes a suspect. Tensions rise as Poirot searches for the killer lurking in their midst and who just may strike again.  All aboard for a suspenseful evening that will keep you on the edge of your seat.

Event Times: 2:00 PM & 7:30 PM

Ticket Prices: $50 / $60 / $70

Child Pricing Available (17 & under)

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MJ the Musical
Sep 6 all-day
Peace Center

Following a sold-out Greenville premiere, the multiple Tony Award®-winning musical MJ is making a victorious return to the Peace Center. Created by Tony Award-winning Director/Choreographer Christopher Wheeldon and two-time Pulitzer Prize winner Lynn Nottage, MJ goes beyond Michael Jackson’s singular moves and signature sound, offering a rare glimpse at the making of the 1992 Dangerous World Tour.

Don’t miss your chance to experience the show that’s electrifying crowds on Broadway; in cities across North America; London’s West End; Hamburg, Germany; and Sydney, Australia once again at the Peace Center.

Tues, Sept 2,3, 4, 7:30 pm
Fri, Sept 5, 6, 8:00 pm
Sat, Sept 6, 2:00 pm
Sun, Sept 7, 1:00 pm
Sun, Sept 7, 6:30 pm
19th Annual Mountain Song Festival
Sep 6 @ 3:00 pm
Brevard Music Center

Mountain Song Productions presents the 19th Annual Mountain Song Festival.

Benefitting the Cindy Platt Boys & Girls Club of Transylvania County. 

Friday:

3:00 • Gates Open
5:30-6:30 • Steep Canyon Rangers
7:00-8:00 • Shannon Whitworth & Woody Platt
8:30-10:00 • Marty Stuart & His Fabulous Superlatives

Saturday:

12:00 • Gates Open
2:00-3:00 • Pretty Little Goat
3:30-4:30 • East Nash Grass
5:00-6:00 • Darrell Scott
6:30-7:30 • Peter Rowan
8:00-9:30 • Steep Canyon Rangers

All Together Now!
Sep 6 @ 6:00 pm
Hendersonville Theater

Hendersonville Theatre was severely impacted by Hurricane Helene, sustaining approximately $100,000 in damages. We invite you to join us for All Together Now!, an international musical revue created by Music Theatre International (MTI), to help our beloved theatre recover and continue serving the community. Featuring songs from beloved Broadway shows performed by local talent, your attendance will directly support disaster recovery efforts.

Tickets include reserved seating, access to the open bar, heavy hors d’oeuvres, and the post-show meet and greet. All proceeds from this special night will go directly to Hendersonville Theatre’s recovery efforts, helping us repair damages and continue providing quality theatre experiences to the community.

By attending this special performance, you will enjoy an evening of exceptional theatre and help Hendersonville Theatre recover from Hurricane Helene’s devastating impact. Your support makes a difference.

If you cannot attend but would still like to support our recovery, please consider making a donation. Your contribution will directly support rebuilding efforts.

Ticket Pricing: $80
Includes heavy hors d’oeuvres cocktail reception, open bar, show, and more!

6:00 PM: Doors open

6:30 PM: Cocktail Reception & Silent Auction

6:30 PM: Auditorium Opens

7:30 PM: Showtime!

9:45 PM: Cast Meet & Greet

Live Music at All Day Darling
Sep 6 @ 6:00 pm – 9:00 pm
All Day Darling

All Day Darling, the all-day eatery in Asheville’s historic Montford neighborhood, invites the community to enjoy live music from local musicians every Friday and Saturday from 6-9pm on their patio. Guests are encouraged to come for dinner, drinks and good vibes as local musicians set the tone for the weekend.

Upcoming performance schedule:
Friday, August 29 – Leo Johnson (jazz trio)
Saturday, August 30 – Brent Riddle
Friday, September 5 – Leo Johnson (jazz trio)
Saturday, September 6 – Ryan Furstenberg
Friday, September 12 – Dinah’s Daydream (jazz trio)
Saturday, September 13 – Adam Rose (jazz trio)
Friday, September 19 – Leo Johnson (jazz trio)
Friday, September 26 – Dinah’s Daydream (jazz trio)
Saturday, September 27 – Adam Rose (jazz trio)

The rotating dinner menu features crave‑worthy offerings like the Thunderbird fried‑chicken sandwich with Harissa aioli and fermented vegetables, the Darling Burger with chop‑shop beef and house aioli, hearty salads and bowls, and seasonal specials – all served in a warm and laid‑back atmosphere.

Admission is free – no tickets or reservations required to enjoy Asheville’s live‑music scene alongside thoughtful, market‑driven fare.

King Lear
Sep 6 @ 7:30 pm
Montford Park Players

King Lear is a tragic tale of a king who divides his kingdom between his daughters, sparking betrayal, madness, and ruin. As Lear grapples with his decisions, he is betrayed by two of his daughters, while the loyalty of his youngest, Cordelia, leads to heartbreak and tragedy. Shows are Friday, Saturday, and Sunday at 7:30 each night by the Montford Park Players. And always FREE! No Sunday performances for the last weekend of each show.

Spank the 80s – 80s Tribute Band
Sep 6 @ 8:00 pm
Diana Wortham Theatre

Spank the 80s – 80s Tribute Band

Sat, Sept 6 • 8 pm

SPANKthe80s is the nation’s premiere 80s tribute band. The group has been performing their high-energy musical tribute to the 80s era since 1999. SPANKthe80s recreates the sounds, styles, and vibe of the 80s with hits from Michael Jackson, Prince, Bon Jovi, Journey, and many more. Their shows features eye-popping fashion, an incredible light show, and nonstop energy and fun. For an unforgettable night of music and nostalgia, SPANKthe80s delivers the ultimate 80s experience. There is no better party than a SPANKthe80s show!

Sexbruise?, NERD ALERT & YAHZAY
Sep 6 @ 9:00 pm
Third Room

WHERE: Third Room
WHEN: Saturday September 6, 2025
DOORS: 8pm SHOW: 9pm
GENRE: electro pop / funk
TICKETS: $12 early bird / $15 adv. / $20 d.o.s.

Sexbruise? is a satirical pop band from Charleston, SC that combines elements of improvisation, electronic music, poppy hooks, and audience participation to create an unforgettable live experience. Combining elements of funk, rock, funky rock, and rock-funk, they write funky melodies and soulful melodies.

Yahzay:
YAHZAY is a multi-instrumentalist, vocalist, and producer from North Carolina. Known for his raw, rhythm-forward live sets, he blends live drums, vocal loops, and sample sequencing into music that hits both emotionally and physically. A drummer at heart with a voice that carries, YAHZAY crafts genre-blurring songs that live at the intersection of soul, movement, and personal transformation.

Sunday, September 7, 2025
Agatha Christie’s Murder on the Orient Express
Sep 7 all-day
Flat Rock Playhouse

September 5 – 28

Whodunit? Detective Poirot is determined to find out in Agatha Christie’s thrilling murder mystery. Passengers aboard the opulent Orient Express awake to frightful news: Overnight, the American business mogul among them was stabbed to death behind locked doors. Thankfully, debonair detective Hercule Poirot is on the train and on the case and suddenly every passenger becomes a suspect. Tensions rise as Poirot searches for the killer lurking in their midst and who just may strike again.  All aboard for a suspenseful evening that will keep you on the edge of your seat.

Event Times: 2:00 PM & 7:30 PM

Ticket Prices: $50 / $60 / $70

Child Pricing Available (17 & under)

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Goombay Festival
Sep 7 all-day
Pack Square Park

The Goombay Festival is back! From September 5–7, 2025, join us in the heart of Asheville for the return of this beloved Afro-Diasporic celebration—a powerful, joyful tribute to the rhythms, resilience, and richness of Black culture.

Now over 40 years strong, Goombay is one of Asheville’s longest-running Black cultural festivals, gathering generations of artists, musicians, entrepreneurs, and community members. This year, as we restore this legacy event, we invite you to be part of something meaningful.

Your donation directly supports:

  • Live musical performances and artist fees
  • Production needs like stages, sound, and lighting
  • Cultural and arts programming beyond the festival, hosted year-round by the YMI Cultural Center

With your support, we not only honor the legacy of Goombay—we build the future of Black arts and cultural expression in Western North Carolina.

MJ the Musical
Sep 7 all-day
Peace Center

Following a sold-out Greenville premiere, the multiple Tony Award®-winning musical MJ is making a victorious return to the Peace Center. Created by Tony Award-winning Director/Choreographer Christopher Wheeldon and two-time Pulitzer Prize winner Lynn Nottage, MJ goes beyond Michael Jackson’s singular moves and signature sound, offering a rare glimpse at the making of the 1992 Dangerous World Tour.

Don’t miss your chance to experience the show that’s electrifying crowds on Broadway; in cities across North America; London’s West End; Hamburg, Germany; and Sydney, Australia once again at the Peace Center.

Tues, Sept 2,3, 4, 7:30 pm
Fri, Sept 5, 6, 8:00 pm
Sat, Sept 6, 2:00 pm
Sun, Sept 7, 1:00 pm
Sun, Sept 7, 6:30 pm
PAN HARMONIA: Crossing Over
Sep 7 all-day
First Presbyterian Church Asheville

PAN HARMONIA’s 26th Season opens with lyrical “crossover” works of American Alec Wilder, Latina Alice Gomez and French jazz pianist Claude Bolling.

Alec Wilder’s grooving Piece for Alto Flute and Drums, Alice Gomez’s evocative Concertino Indio for Piccolo and Percussion and Claude Bolling’s iconic Suite for Flute and Jazz Trio

Kate Steinbeck Flutes
Special Guest Maria Luisa de la Cerda Rohde Flutes and Piccolo
John Crawley Piano
Kevin Kehrberg Bass
Byron Hedgepeth Percussion

As ever, PAN HARMONIA offers Donation-based, Pay-as-You-Can Community Concerts. All are welcome!
panharmonia.org

6th Annual 103.3 Asheville FM Record Fair
Sep 7 @ 11:00 am
Harrah's Cherokee Center Asheville

Mark your calendars for the 5th Annual 103.3 Asheville FM Record Fair! Join us Sunday, September 7th, 2025 at Harrah’s Cherokee Center – Asheville for a day filled with music, food, collectable cds, and vinyl records.

Early Bird tickets are available for $20, granting you exclusive early admission from 10am to 11am. As an Early Bird ticket holder, you’ll also receive a sturdy tote bag, perfect for carrying your purchases, along with awesome swag from our sponsors. For regular admission from 11am to 5pm, a suggested donation of $5 to $10 is appreciated.

This year, we’re excited to host over 30 vendors, occupying a vast space of over 10,000 square feet. Explore a treasure trove of records, 45s, CDs, and various collectibles. Additionally, enjoy captivating live DJ sets and performances by talented local artists throughout the day.

King Lear
Sep 7 @ 7:30 pm
Montford Park Players

King Lear is a tragic tale of a king who divides his kingdom between his daughters, sparking betrayal, madness, and ruin. As Lear grapples with his decisions, he is betrayed by two of his daughters, while the loyalty of his youngest, Cordelia, leads to heartbreak and tragedy. Shows are Friday, Saturday, and Sunday at 7:30 each night by the Montford Park Players. And always FREE! No Sunday performances for the last weekend of each show.

Monday, September 8, 2025
Agatha Christie’s Murder on the Orient Express
Sep 8 all-day
Flat Rock Playhouse

September 5 – 28

Whodunit? Detective Poirot is determined to find out in Agatha Christie’s thrilling murder mystery. Passengers aboard the opulent Orient Express awake to frightful news: Overnight, the American business mogul among them was stabbed to death behind locked doors. Thankfully, debonair detective Hercule Poirot is on the train and on the case and suddenly every passenger becomes a suspect. Tensions rise as Poirot searches for the killer lurking in their midst and who just may strike again.  All aboard for a suspenseful evening that will keep you on the edge of your seat.

Event Times: 2:00 PM & 7:30 PM

Ticket Prices: $50 / $60 / $70

Child Pricing Available (17 & under)

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Grateful Dead Monday LIVE with Clouds of Delusion
Sep 8 @ 7:00 pm
Third Room

Monday, September 8, 2025
at Third Room (46 Wall Street, Downtown Asheville)
7PM-10PM
21+
$5-$10 Cover

PURCHASE: https://tixr.com/e/156020

It’s Grateful Monday with Asheville’s very own Clouds of Delusion!
Clouds of Delusion is a band centered around Grateful Dead music and the wider catalog of jam band influence. A 5-piece band, they are fascinated by the improv, smitten with the songs and dedicated to the dance party!

Tuesday, September 9, 2025
Agatha Christie’s Murder on the Orient Express
Sep 9 all-day
Flat Rock Playhouse

September 5 – 28

Whodunit? Detective Poirot is determined to find out in Agatha Christie’s thrilling murder mystery. Passengers aboard the opulent Orient Express awake to frightful news: Overnight, the American business mogul among them was stabbed to death behind locked doors. Thankfully, debonair detective Hercule Poirot is on the train and on the case and suddenly every passenger becomes a suspect. Tensions rise as Poirot searches for the killer lurking in their midst and who just may strike again.  All aboard for a suspenseful evening that will keep you on the edge of your seat.

Event Times: 2:00 PM & 7:30 PM

Ticket Prices: $50 / $60 / $70

Child Pricing Available (17 & under)

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We Will Choir! You
Sep 9 @ 7:30 pm
Diana Wortham Theatre

Choir! Choir! Choir! presents: We Will Choir! You

Tuesday, September 9, 2025 at 7:30 p.m.

“Why see a show when you can BE the show!?”

Choir! Choir! Choir! is the fully interactive, participatory show that turns audience into performer! So get ready to laugh, dance and SING! your hearts out with hundreds of other music-lovers just like you. It’s like a big birthday party for the greatest songs of all time and you’re invited!

So grab a friend (or ten), and come out ready to GIVE IT ALL YOU’VE GOT! – all voices welcome, no experience necessary. They Teach, You Sing! Everyone Wins!

This time, Choir!Choir!Choir! Presents: We Will CHOIR! You!: An EPIC QUEEN Sing-Along

When it comes to EPIC anthems, it doesn’t get BIGGER than Queen! And nothing feels better than belting out their biggest hits with a room full of Queen fans! So unleash your inner Freddie Mercury, grab your best friends and frenemies, and create harmonies that will blow the roof off the place! We Will CHOIR! You! will be the most fun you’ve had in years…

Wednesday, September 10, 2025
Agatha Christie’s Murder on the Orient Express
Sep 10 all-day
Flat Rock Playhouse

September 5 – 28

Whodunit? Detective Poirot is determined to find out in Agatha Christie’s thrilling murder mystery. Passengers aboard the opulent Orient Express awake to frightful news: Overnight, the American business mogul among them was stabbed to death behind locked doors. Thankfully, debonair detective Hercule Poirot is on the train and on the case and suddenly every passenger becomes a suspect. Tensions rise as Poirot searches for the killer lurking in their midst and who just may strike again.  All aboard for a suspenseful evening that will keep you on the edge of your seat.

Event Times: 2:00 PM & 7:30 PM

Ticket Prices: $50 / $60 / $70

Child Pricing Available (17 & under)

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Music Video Asheville
Sep 10 @ 5:30 pm
Diana Wortham Theatre

Music Video Asheville

Wednesday September 10, 2025 at 5:30 p.m.

The 17th Annual Music Video Asheville is an event that showcases the collaborations between filmmakers and musicians. Area bands submit their music videos and the best 90 minutes of videos are selected for a viewing and awards ceremony in Downtown Asheville. The red carpet event is a celebration of the creative, unique and diverse music community we have here in the heart of Western North Carolina.

 

Midweek Rebalancing Serenity Sound Bath
Sep 10 @ 6:30 pm – 7:30 pm
Center for Spiritual Living Asheville

Eager to reset your inner being to peace and tranquility? It’s time for Humpday Harmony with a soothing Sound Bath!

Join your host Kristin Hillegas, for a one-hour Serenity Sound Bath and experience a deeply immersive, full-body sound and vibrational experience. A sound bath can cleanse your soul, restore your balance, surround you with peace and tranquility and stimulate healing.

Note: Please bring a yoga mat/pillow/blanket since you will be lying on the floor. Wear warm, comfortable, and flexible clothing.

The Sound Bath will take place upstairs in the Education Building. Choose your space starting at 6:15 PM, doors close promptly at 6:30 PM.

This service is being offered on a sliding scale of $10-20.

Accessible parking is available in the Center for Spiritual Living Asheville upper parking lot. The entrance to the upper parking lot is off of S. Bear Creek Rd between Science of Mind Way and Sand Hill Rd.
There is a boardwalk from the upper parking lot to the building entrance.

Lea Bertucci + Olivia Block
Sep 10 @ 7:00 pm
Black Mountain College Museum + Arts Center

Students on BMC farm. Western Regional Archives.

PERFORMANCE: Lea Bertucci + Olivia Block
Wednesday, September 10th, 2025 at 7pm
Black Mountain College Museum + Arts Center {120 College Street}
TICKETS – $12 General Admission / $8 for BMCM+AC members + Students w/ID

Join us for a duo performance by Lea Bertucci and Olivia Block live at BMCM+AC, on Wednesday, September 10th, 2025 at 7pm.

Olivia Block and Lea Bertucci’s first collaborative release, I Know the Number of the Sand and the Measure of the Sea is out on Room40.

Music Video Asheville
Sep 10 @ 7:00 pm
Wortham Center for the Performing Arts

The 17th Annual Music Video Asheville showcases creative collaborations between musicians and filmmakers. Bands from Asheville and beyond submit their full-length music videos for a chance to win cash, a 100-album record pressing by American Vinyl Co and Donaldson Record Pressing Co, a day in the studio at Citizen Vinyl and recognition.

The annual event usually receives around 100 submissions, and approximately 30 of the best entries will be selected as finalists for viewing at the red-carpet runway awards ceremony on September 10, 2025, at Wortham Center’s Diana Wortham Theatre in downtown Asheville. The winners will be chosen by a judging panel of over 25 local and national judges. Attendees will have the chance to vote for People’s Choice.

“The film festival uses judging as an opportunity to share work with film and music industries in other parts of the country,” says MVA founder Jenny Greer Fares. “We’ve worked hard over the years to focus on the art form of putting visuals to music, storytelling, cinematography, etc… as opposed to hosting a popularity contest. We work as a team to get diverse judges from all over, who are experts in the music and film industries. The People’s Choice is a crowd favorite award and is the exception. Audience members text their favorite video selection at the event, and this usually is a locally loved act who deserves recognition, like Andrew Scotchie’s video “Love is Enough” in 2024.”

“This event was invented by musicians, and the filmmakers are the ones submitting the films and helping bring the artistic visions to life,” says Fares. “Filmmaking is very collaborative and so is music making. We want to celebrate those collaborations and Asheville’s culture.”

Presented by Fred Andersen Subaru, Produced by Sound Mind Design and I AM AVL