ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

The need for blood products as vital parts of life-saving medical procedures and treatments is constant. As summer begins to hit its stride, the need for these blood products in the community significantly increases while blood donor turnout typically drops.

The Blood Connection (TBC), your community blood center which serves local hospitals, wants to make the public aware of an urgent need for blood right now and urges the communities it serves to celebrate this Independence Day by volunteering to donate blood to fellow Americans – their neighbors in need – during TBC’s Freedom Week promotion July 1-4.

According to AAA, an estimated 70.9 million Americans are expected to travel more than 50 miles from their homes during the entire week of July 4^th this year. With the increase in travel during the summer months, hospitals in our communities have historically seen an increased volume of trauma cases. This is why TBC is urging any community member who is willing, to come out and donate blood.  The local life-saving organization stresses that it is the blood on the shelves – waiting in case of trauma events – that saves lives.

“It is imperative that the local community come forward to support the hospitals in their area during this time of urgent need for blood donations,” said Delisa English, President & CEO of The Blood Connection. “Unlike many of the other products used to treat trauma and other injuries, blood cannot be replaced through lab manufacturing or built on an assembly line. Blood must be donated from volunteer donors, who embody the selflessness that is a staple of our nation.”

TBC will have its donation centers open this entire week including July 4 and will continue hosting mobile blood drives July 1-4. As a thank you for donating during this time, all donors will receive $70 in rewards and an exclusive TBC Freedom Week t-shirt. To find a blood drive or center near you, visit thebloodconnection.org/donate. Appointments are encouraged, but walk-ins are always welcome.

The need for blood products as vital parts of life-saving medical procedures and treatments is constant. As summer begins to hit its stride, the need for these blood products in the community significantly increases while blood donor turnout typically drops.

The Blood Connection (TBC), your community blood center which serves local hospitals, wants to make the public aware of an urgent need for blood right now and urges the communities it serves to celebrate this Independence Day by volunteering to donate blood to fellow Americans – their neighbors in need – during TBC’s Freedom Week promotion July 1-4.

According to AAA, an estimated 70.9 million Americans are expected to travel more than 50 miles from their homes during the entire week of July 4^th this year. With the increase in travel during the summer months, hospitals in our communities have historically seen an increased volume of trauma cases. This is why TBC is urging any community member who is willing, to come out and donate blood.  The local life-saving organization stresses that it is the blood on the shelves – waiting in case of trauma events – that saves lives.

“It is imperative that the local community come forward to support the hospitals in their area during this time of urgent need for blood donations,” said Delisa English, President & CEO of The Blood Connection. “Unlike many of the other products used to treat trauma and other injuries, blood cannot be replaced through lab manufacturing or built on an assembly line. Blood must be donated from volunteer donors, who embody the selflessness that is a staple of our nation.”

TBC will have its donation centers open this entire week including July 4 and will continue hosting mobile blood drives July 1-4. As a thank you for donating during this time, all donors will receive $70 in rewards and an exclusive TBC Freedom Week t-shirt. To find a blood drive or center near you, visit thebloodconnection.org/donate. Appointments are encouraged, but walk-ins are always welcome.

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

The need for blood products as vital parts of life-saving medical procedures and treatments is constant. As summer begins to hit its stride, the need for these blood products in the community significantly increases while blood donor turnout typically drops.

The Blood Connection (TBC), your community blood center which serves local hospitals, wants to make the public aware of an urgent need for blood right now and urges the communities it serves to celebrate this Independence Day by volunteering to donate blood to fellow Americans – their neighbors in need – during TBC’s Freedom Week promotion July 1-4.

According to AAA, an estimated 70.9 million Americans are expected to travel more than 50 miles from their homes during the entire week of July 4^th this year. With the increase in travel during the summer months, hospitals in our communities have historically seen an increased volume of trauma cases. This is why TBC is urging any community member who is willing, to come out and donate blood.  The local life-saving organization stresses that it is the blood on the shelves – waiting in case of trauma events – that saves lives.

“It is imperative that the local community come forward to support the hospitals in their area during this time of urgent need for blood donations,” said Delisa English, President & CEO of The Blood Connection. “Unlike many of the other products used to treat trauma and other injuries, blood cannot be replaced through lab manufacturing or built on an assembly line. Blood must be donated from volunteer donors, who embody the selflessness that is a staple of our nation.”

TBC will have its donation centers open this entire week including July 4 and will continue hosting mobile blood drives July 1-4. As a thank you for donating during this time, all donors will receive $70 in rewards and an exclusive TBC Freedom Week t-shirt. To find a blood drive or center near you, visit thebloodconnection.org/donate. Appointments are encouraged, but walk-ins are always welcome.

The need for blood products as vital parts of life-saving medical procedures and treatments is constant. As summer begins to hit its stride, the need for these blood products in the community significantly increases while blood donor turnout typically drops.

The Blood Connection (TBC), your community blood center which serves local hospitals, wants to make the public aware of an urgent need for blood right now and urges the communities it serves to celebrate this Independence Day by volunteering to donate blood to fellow Americans – their neighbors in need – during TBC’s Freedom Week promotion July 1-4.

According to AAA, an estimated 70.9 million Americans are expected to travel more than 50 miles from their homes during the entire week of July 4^th this year. With the increase in travel during the summer months, hospitals in our communities have historically seen an increased volume of trauma cases. This is why TBC is urging any community member who is willing, to come out and donate blood.  The local life-saving organization stresses that it is the blood on the shelves – waiting in case of trauma events – that saves lives.

“It is imperative that the local community come forward to support the hospitals in their area during this time of urgent need for blood donations,” said Delisa English, President & CEO of The Blood Connection. “Unlike many of the other products used to treat trauma and other injuries, blood cannot be replaced through lab manufacturing or built on an assembly line. Blood must be donated from volunteer donors, who embody the selflessness that is a staple of our nation.”

TBC will have its donation centers open this entire week including July 4 and will continue hosting mobile blood drives July 1-4. As a thank you for donating during this time, all donors will receive $70 in rewards and an exclusive TBC Freedom Week t-shirt. To find a blood drive or center near you, visit thebloodconnection.org/donate. Appointments are encouraged, but walk-ins are always welcome.