Upcoming events and things to do in Asheville, NC. Below is a list of events for festivals, concerts, art exhibitions, group meetups and more.

Interested in adding an event to our calendar? Please click the green “Post Your Event” button below.

Friday, August 23, 2024
BREWERY TOURS
Aug 23 all-day
Sierra Nevada Brewing

Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.

Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!

Hey Asheville: City Comedy Tour • Ages 13+ Only
Aug 23 all-day
LaZoom Room Bar & Gorilla

Come enjoy our most popular Asheville tour!

Duration

1 hour and 30 minutes

About

Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!

Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!

Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.

Age Restrictions

13 and up. No exceptions.

Stops

10 minute beer & bathroom break at Green Man Brewery

What’s Included

Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop

What’s Not Included

Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.

North Carolina Winery Tour Adventures
Aug 23 @ 10:30 am – 3:30 pm
North Carolina Wineries

Join us for a North Carolina winery tour and celebrate a date night, bachelorette party, retirement, family, or a weekend away while sampling our favorite local beverages along the way. Our standard tour includes visits to three Asheville area vineyards. With safe and reliable transportation provided, you can sit back, relax and just have fun.

Included:

  • Round trip transportation*
  • Three vineyard visits
  • Tastings at two of your three stops. Let’s just say that the pours at the first couple of locations are generous so we like to leave the third-stop beverage choice up to you.
  • Time commitment = up to 5 hours

Want to include specific vineyards on your Asheville wine tours? If you have “must-see” wineries in mind or want to craft a full day catered to your group’s interests, we’re always happy to create a custom experience. Reach out any time!

Summer Reading Program: Books + Free Ice Cream
Aug 23 @ 12:00 pm – 9:00 pm
The Hop Ice Cream 

Buncombe County Public Library is thrilled to announce The Hop Ice Cream as a proud supporting partner of this year’s Summer Reading Program to encourage youth literacy in our community. The Hop will provide free ice cream at the Summer Library Fest on Saturday, June 8 from 10 a.m.-noon at East Asheville Library. For added fun, The Hop owner Greg Garrison will collaborate with Secret Agent 23 Skidoo to provide a special dance performance to families in attendance.

Any kid or teen who visits a Buncombe County library to pick up their summer reading activity sheet will also receive a 10 percent off coupon redeemable at any Hop location or at Pop Bubble Tea. Return your completed activity sheet to any branch and receive a bookmark for a free kiddie scoop of ice cream at any Hop location. You must complete 10 or more activities on your sheet to be eligible for ice cream – and you can also select a free book of your choice!

Summer Reading runs from June 1 to  August 31 and is open to anyone from birth to age 18.  If you have any questions, just contact your friendly neighborhood library.

The Hop Ice Cream  OUR LOCATIONS


North Asheville

640 Merrimon Ave
Asheville, NC 28804

828.254.2224

More Info »


West Asheville

721 Haywood Rd
Asheville, NC 28806

828.252.5155

More Info »


Downtown Asheville

56 Patton Ave
Asheville, NC 28801

Inside the S&W Building

More Info »


Black Mountain

114 Cherry Street
Black Mountain, NC 28711

828.357.5461

More Info »


The Creamery

167 Haywood Road
Asheville, NC 28806

828.774.5058

More Info »

Pop Bubble Tea

640 Merrimon Ave
Asheville, NC 28804

More Info »

Acoustic Jam Session
Aug 23 @ 4:00 pm – 7:00 pm
Sideways Farm & Brewery

Plan to collaborate with other musicians at Sideways Farm & Brewery in Etowah. Bring your instruments and voices and enjoy making music and networking with other artists, while enjoying the beautiful scenery. Food truck is on site and beverages available for purchase from Sideways (small
batch craft beers, hard jun, ciders, wine, and non alcoholic drinks). Family, fans, friends, and leashed dogs are all welcome!
During winter months enjoy playing under the covered, sheltered, heated porch! And during the summer months enjoy
collaborating in the fields, on the stage, or under the patio

Pritchard Park Arts and Culture Series: Drum Circle
Aug 23 @ 5:00 pm – 8:00 pm
Pritchard Park

The Asheville Downtown Association is thrilled to announce the return of the beloved Pritchard Park Arts and Culture Series, made possible through a generous partnership with the Trina Mullen Foundation, City of Asheville Parks and Recreation, ArtsAVL, and Explore Asheville. This summer series will run from May 28 through August 30, featuring exciting activations every Monday, Tuesday, Wednesday, and Friday from 5:30 PM to 8:00 PM.

Drum Circle

The Asheville Downtown Association is proud to facilitate the return of Asheville’s iconic Drum Circle. Feel the rhythm and join the beat as the community comes together for an evening of drumming, dancing, and camaraderie.

Briar Branch Concert
Aug 23 @ 7:00 pm
Black Mountain Center for the Arts

BRIAR BRANCH is a homegrown, hometown string band. Long time Black

Mountain residents, Julia Weatherford and Pearl Shirley, mother and daughter, have

been singing and playing together since the 1980s. Expect to hear mountain

music with sweet vocal harmonies, toe-tapping banjo songs, and hard driving Old

Time fiddle tunes. Be delighted with magical hand crafted “Crankies”, moving

panoramas illustrating song verses. Feel the pull of sweet sad ballads with rich

cello accompaniment.

JULIA WEATHERFORD – VOCALS, CELLO, FIDDLE, GUITAR

Julia Weatherford has been a full-time artist/musician for as long as anyone can

remember. She is veteran performer on both cello and fiddle with notable

performing groups that range from The Asheville Symphony to the world fusion

Akira Satake Band. She was the artistic director of the legendary Black Mountain

Festival in its early years, and more recently the Coordinator of Fiddle Week at

The Swannanoa Gathering. Currently she performs regionally with StrathSpan and

Ceilidh Doon, and is the cellist of choice for the Canote Brothers, and is the

mother of Pearl.

PEARL ANGELINE SHIRLEY – VOCALS, FIDDLE, BANJO.

Pearl Shirley grew up in Black Mountain, NC, soaking up traditional Appalachian

music and dance almost without noticing. She picked up a tiny violin at age 5, and

since then has fiddled her way through hundreds of foot-stomping contra dances

and folk concerts. Pearl has toured with the popular contra dance band Mock

Turtle Soup, and she currently performs with the acclaimed old-time band, Blue

Eyed Girl. Pearl is the daughter of Julia.

Tickets are $20. Doors open at 6:30pm and seating is first come first served. Online ticket sales end an hour before the performance time, but there may still be tickets available for purchase at the door. Call BMCA for availability at 828.669.0930.

Saturday, August 24, 2024
BREWERY TOURS
Aug 24 all-day
Sierra Nevada Brewing

Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.

Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!

Hey Asheville: City Comedy Tour • Ages 13+ Only
Aug 24 all-day
LaZoom Room Bar & Gorilla

Come enjoy our most popular Asheville tour!

Duration

1 hour and 30 minutes

About

Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!

Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!

Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.

Age Restrictions

13 and up. No exceptions.

Stops

10 minute beer & bathroom break at Green Man Brewery

What’s Included

Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop

What’s Not Included

Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.

North Carolina Winery Tour Adventures
Aug 24 @ 10:30 am – 3:30 pm
North Carolina Wineries

Join us for a North Carolina winery tour and celebrate a date night, bachelorette party, retirement, family, or a weekend away while sampling our favorite local beverages along the way. Our standard tour includes visits to three Asheville area vineyards. With safe and reliable transportation provided, you can sit back, relax and just have fun.

Included:

  • Round trip transportation*
  • Three vineyard visits
  • Tastings at two of your three stops. Let’s just say that the pours at the first couple of locations are generous so we like to leave the third-stop beverage choice up to you.
  • Time commitment = up to 5 hours

Want to include specific vineyards on your Asheville wine tours? If you have “must-see” wineries in mind or want to craft a full day catered to your group’s interests, we’re always happy to create a custom experience. Reach out any time!

Battle of the Bands Contest @ Swain County Ag Fair
Aug 24 @ 11:00 am – 8:00 pm
Great Smoky Mountains Event Park

Swain County Agricultural Fair’s 2nd Annual “Battle of the Bands,” is a four-hour music contest set to take place on Saturday, August 24th beginning at 11:30 a.m. The Battle of the Bands will feature six bands who are finalists competing for prize money.

Does your band have what it takes? We are currently accepting entries for the top 6 finalists to compete. Entry deadline is July 31, 2024. Music genres include: Bluegrass, Gospel, Country, Americana, and Southern Rock.

Top 3 bands will be awarded prize money: First Place – $1,500; Second Place – $1,000; and Third Place – $500

Pours on the Porch with Flat Rock Cider
Aug 24 @ 12:00 pm – 4:00 pm
The Exchange Asheville

Meet us on The Exchange patio from 12pm to 4pm for a social hour featuring complimentary pours from Flat Rock Cider. Then come in for dinner at The Exchange for a full menu of Appalachian inspired fare.

Summer Reading Program: Books + Free Ice Cream
Aug 24 @ 12:00 pm – 9:00 pm
The Hop Ice Cream 

Buncombe County Public Library is thrilled to announce The Hop Ice Cream as a proud supporting partner of this year’s Summer Reading Program to encourage youth literacy in our community. The Hop will provide free ice cream at the Summer Library Fest on Saturday, June 8 from 10 a.m.-noon at East Asheville Library. For added fun, The Hop owner Greg Garrison will collaborate with Secret Agent 23 Skidoo to provide a special dance performance to families in attendance.

Any kid or teen who visits a Buncombe County library to pick up their summer reading activity sheet will also receive a 10 percent off coupon redeemable at any Hop location or at Pop Bubble Tea. Return your completed activity sheet to any branch and receive a bookmark for a free kiddie scoop of ice cream at any Hop location. You must complete 10 or more activities on your sheet to be eligible for ice cream – and you can also select a free book of your choice!

Summer Reading runs from June 1 to  August 31 and is open to anyone from birth to age 18.  If you have any questions, just contact your friendly neighborhood library.

The Hop Ice Cream  OUR LOCATIONS


North Asheville

640 Merrimon Ave
Asheville, NC 28804

828.254.2224

More Info »


West Asheville

721 Haywood Rd
Asheville, NC 28806

828.252.5155

More Info »


Downtown Asheville

56 Patton Ave
Asheville, NC 28801

Inside the S&W Building

More Info »


Black Mountain

114 Cherry Street
Black Mountain, NC 28711

828.357.5461

More Info »


The Creamery

167 Haywood Road
Asheville, NC 28806

828.774.5058

More Info »

Pop Bubble Tea

640 Merrimon Ave
Asheville, NC 28804

More Info »

Yala Cultural Tour
Aug 24 @ 12:00 pm – 2:00 pm
LEAF Global Arts

Visit LEAF Global Arts every Saturday for an in-house cultural exchange with Adama Dembele. Experience the Ivory Coast with our Culture Keeper from the House of Djembe.

Yala Cultural Tour + Drum Workshop
Aug 24 @ 12:00 pm – 2:00 pm
LEAF Global Arts
Visit LEAF Global Arts every Saturday for an in-house cultural exchange with Adama Dembele. Experience the Ivory Coast with our Culture Keeper from the House of Djembe.
Stay for an all-ages Drum Workshop, no experience necessary.
Phoenix Festival
Aug 24 @ 4:00 pm – 11:00 pm
The Outpost

For its first big community event, Phoenix Fire Coffee is hosting Phoenix Festival – a fundraising event and small business expo showcasing local artists, food trucks, and live music. The event will be at The Outpost near Carrier Park on August 2liv4th. Food and vendors open from 4pm to 9pm. Music goes until 11pm. We hope to use this event to raise money for our grand opening while simultaneously uplifting small businesses and fostering a sense of community.
Admission is free, but a donation of $5 or more would be greatly appreciated.

River and Brews – Small Town Craft Brewers Festival
Aug 24 @ 5:00 pm – 8:00 pm
Nantahala Outdoor Center

Explore the hidden treasures nestled in the charming mountain towns of Western North Carolina, located just west of Asheville, at our annual River and Brews Riverside event!

This weekend festival honors local breweries, artisan foods, live music, and much more. Make sure you attend the exclusive beer pairing event on Friday led by experts. From unique local breweries to skilled artisans and craftspeople, these individuals contribute to the distinctive charm of our region, much like the flowing rivers. Come join us in celebrating with a weekend festival filled with beer tastings, culinary delights, crafts, adventures, live music, and more!

Kelly McFarling Band + Scott Hirsch (Hiss Golden Messenger)
Aug 24 @ 6:00 pm
Rare Bird Farm

Kelly McFarling Band + Scott Hirsch (Hiss Golden Messenger) at Rare Bird Farm

Saturday, August 24th
6PM

This concert follows a 2pm concert with Jane Kramer and Hearts Gone South.

* CAMPING AVAILABLE

91 DUCKETT TOP TOWER RD
HOT SPRINGS, NC, 28743

Shindig on the Green
Aug 24 @ 7:00 pm – 10:00 pm
Pack Square Park

Locals and visitors alike come together at downtown’s Pack Square Park “along about sundown,” or at 7:00 pm for those who wear a watch, and continues until 10:00 pm. Concessions are available!

2024 Dates
Shindig on the Green
July 6, 13, 20, 27
August 10, 17, 24

The stage show takes place on the Bascom Lamar Lunsford stage, named for the founder of the Mountain Dance and Folk Festival. Since the outdoor event’s inception in 1967, hundreds of thousands of individuals from across the region and throughout the world have shared and enjoyed the rich traditional music and dance heritage of the Southern Appalachian Mountains in this outdoor setting.

Shindig on the Green remains a free event due in part to net proceeds from ticket sales to the nation’s longest continually running festival, the granddaddy of all festivals, the Mountain Dance and Folk Festival.

Helado Negro, Carlos Niño & Friends, and Zenizen
Aug 24 @ 8:00 pm
The Orange Peel
Transfig_Logo

Since day one here at Harvest Records in West Asheville, we’ve strived to create a uniquely warm & welcoming space dedicated to the discovery of music. We’re excited to announce that this summer marks 20 years of doing just that! And we think that fact is worth celebrating.

This year Transfigurations is departing from our traditional music festival format and presenting a weekend celebration of free events in Asheville, NC over three days on August 22-24, 2024. We’re making all of these events free as a way to say thanks to our community for supporting us over the past 20 years.

If you or your business would like to support us in this effort, please reach out to [email protected] about becoming a sponsor!

Doors at 7pm, Show at 8pm

Closing out the Transfigurations IV weekend celebration will be Asheville-based electro-pop multi-instrumentalist Helado Negro, improvisational jazz composer/producer Carlos Niño & Friends (featuring Surya Botofasina and Aaron Shaw), and NY-based experimental-pop artist Zenizen. Three eclectic sets at the Orange Peel on Saturday, August 24th.

Sunday, August 25, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
Aug 25 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

Hey Asheville: City Comedy Tour • Ages 13+ Only
Aug 25 all-day
LaZoom Room Bar & Gorilla

Come enjoy our most popular Asheville tour!

Duration

1 hour and 30 minutes

About

Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!

Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!

Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.

Age Restrictions

13 and up. No exceptions.

Stops

10 minute beer & bathroom break at Green Man Brewery

What’s Included

Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop

What’s Not Included

Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.

Summer of Sweets: A Dessert Pop-Up by Cúrate Pastry Chef Andrew Buie
Aug 25 all-day
La Bodega by Cúrate

We’re having a sweet summer here at La Bodega by Cúrate, and you’re invited to join the party! Introducing Summer of Sweets: A Dessert Pop-Up Concept by Cúrate Pastry Chef Andrew Buie.

From Wednesday, August 21st – Sunday, August 25th, participate in a prix fixe experience unlike any other event we have hosted, consisting of a four course dessert menu to sweeten your senses. An optional celebratory wine pairing will also be available at the event for an additional fee.

Chef Buie has sweetened our lives for nearly ten years, now, with his innovative dessert menu and all-around passion for his craft. Buie is a reminder to our team and our guests that a wonderful, integrated pastry program makes the difference between a good meal and an incredible one, and we can stay without hesitation that he is a main pillar of why the dining experience at Cúrate stands out.

North Carolina Winery Tour Adventures
Aug 25 @ 10:30 am – 3:30 pm
North Carolina Wineries

Join us for a North Carolina winery tour and celebrate a date night, bachelorette party, retirement, family, or a weekend away while sampling our favorite local beverages along the way. Our standard tour includes visits to three Asheville area vineyards. With safe and reliable transportation provided, you can sit back, relax and just have fun.

Included:

  • Round trip transportation*
  • Three vineyard visits
  • Tastings at two of your three stops. Let’s just say that the pours at the first couple of locations are generous so we like to leave the third-stop beverage choice up to you.
  • Time commitment = up to 5 hours

Want to include specific vineyards on your Asheville wine tours? If you have “must-see” wineries in mind or want to craft a full day catered to your group’s interests, we’re always happy to create a custom experience. Reach out any time!

Jack’s Bluegrass Brunch
Aug 25 @ 12:00 pm – 3:00 pm
Jack of the Wood

Jack’s Bluegrass Brunch kicks off every Sunday at 12 noon — with lively bluegrass tunes courtesy of The Jack of the Wood Bluegrass Brunch Boys from 1-3pm. Sip a Bloody Mary or Mimosa or a warm Irish coffee. Tasty brunch specials alongside our regular menu and 18 taps of rotating craft brews! Sláinte, y’all!

Summer Reading Program: Books + Free Ice Cream
Aug 25 @ 12:00 pm – 9:00 pm
The Hop Ice Cream 

Buncombe County Public Library is thrilled to announce The Hop Ice Cream as a proud supporting partner of this year’s Summer Reading Program to encourage youth literacy in our community. The Hop will provide free ice cream at the Summer Library Fest on Saturday, June 8 from 10 a.m.-noon at East Asheville Library. For added fun, The Hop owner Greg Garrison will collaborate with Secret Agent 23 Skidoo to provide a special dance performance to families in attendance.

Any kid or teen who visits a Buncombe County library to pick up their summer reading activity sheet will also receive a 10 percent off coupon redeemable at any Hop location or at Pop Bubble Tea. Return your completed activity sheet to any branch and receive a bookmark for a free kiddie scoop of ice cream at any Hop location. You must complete 10 or more activities on your sheet to be eligible for ice cream – and you can also select a free book of your choice!

Summer Reading runs from June 1 to  August 31 and is open to anyone from birth to age 18.  If you have any questions, just contact your friendly neighborhood library.

The Hop Ice Cream  OUR LOCATIONS


North Asheville

640 Merrimon Ave
Asheville, NC 28804

828.254.2224

More Info »


West Asheville

721 Haywood Rd
Asheville, NC 28806

828.252.5155

More Info »


Downtown Asheville

56 Patton Ave
Asheville, NC 28801

Inside the S&W Building

More Info »


Black Mountain

114 Cherry Street
Black Mountain, NC 28711

828.357.5461

More Info »


The Creamery

167 Haywood Road
Asheville, NC 28806

828.774.5058

More Info »

Pop Bubble Tea

640 Merrimon Ave
Asheville, NC 28804

More Info »

End of Summer Artfest
Aug 25 @ 2:00 pm – 7:00 pm
Terra Nova Beer Co

Join us for our first-ever artisan and makers festival right in the heart of the South Slope. Artists will be set up from 2-7 pm with live music!

TRADITIONAL IRISH MUSIC SESSION
Aug 25 @ 3:30 pm
Jack of the Wood

Jack’s long-running Traditional Irish Music Session is the perfect way to enjoy the Celtic-influenced sounds of talented pluckers from all over WNC & further afield! Stop in to enjoy a pint or afternoon Irish coffee with the music! Sláinte!

Monday, August 26, 2024
ASAP: How Does Western North Carolina Shop for Food SURVEY
Aug 26 all-day
online

ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.

 

“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”

 

The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.

 

ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.

 

This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.

BREWERY TOURS
Aug 26 all-day
Sierra Nevada Brewing

Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.

Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!